Canon EOS-5D Mark II Highlights Need For Large-Capacity, High-Performance Memory Cards
COLOGNE, GERMANY. September 23, 2008 -The recent release of Canon's EOS 5D Mark II DSLR camera represents an emerging trend in digital imaging: the convergence of high-megapixel still photograph and High Definition (HD) video capture in a single digital single-reflex lens (DSLR) camera and the need for large-capacity memory cards to support these added capabilities. With flickr.com now allowing users to post 90 second videos, or "long photos" as they are called, the DSLR video movement has definitely arrived. Canon's new DSLR camera enables enthusiasts to take professional-grade photos and video, while SanDisk (NASDAQ:SNDK) memory cards provide the robust capacity required to store the resulting data.
The groundbreaking addition of HD video capturing capabilities in a DSLR camera opens up whole new avenues of creative expression for users. Point and shoot digital cameras have been able to shoot video for some time, but HD video-enabled DSLRs take such innovation to another level. DSLR cameras offer users increased versatility with the ability to film using a wide variety of lenses. Now video enthusiasts can use a fisheye lens during one shot in order to capture wide hemispherical images, and a telephoto lens during another shot for close ups.
RAW images consume up to 10 times as much space as regular JPGs, making an afternoon's worth of wedding photos or using burst mode at sporting events a memory-intensive affair. The new 32-gigabyte1 (GB) SanDisk Extreme® III CompactFlash® (CF) card enables photographers to shoot in RAW for extended periods of time without worrying about running out of storage space.
Featuring 16:9 Full HD video capture at 1920 x 1080 pixels and 30 frames-per-second (fps), Canon's EOS-5D Mark II DSLR demands a memory card with the storage capacity required to make such filming both possible and enjoyable. At a whopping 32GB, the latest addition to the award-winning SanDisk Extreme III Compact Flash line can store over an hour and a half of video at full HD resolution. With a 30 megabyte-per-second2 (MB/s) write speed, SanDisk's card can transfer 32GB of content to a computer in a little over 15 minutes.
"The Canon EOS-5D Mark II highlights the newest trend in DSLRs which is to combine high-quality still photography with full HD video," said Susan Park, director of product marketing at SanDisk. "This is truly a remarkable camera that takes full advantage of the SanDisk Extreme family of high-performance and large-capacity memory cards."
The SanDisk Extreme III family includes CompactFlash cards that range from 4GB to 32GB as well as the new SanDisk Extreme III SDHC™ and SanDisk Extreme III Memory Stick PRO HG DUO™ cards that recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry's widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C).
SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
1 gigabyte (GB) = 1 billion bytes. Some capacity is not available for data storage.
2 Up to 30 MB/s read/write. Based on internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. X=150KB/sec.
SanDisk's product and executive images can be downloaded from
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk, the SanDisk logo, SanDisk Extreme and CompactFlash are trademarks of SanDisk Corporation registered in the United States and other countries. Memory Stick PRO HG DUO is a trademark of Sony Corporation. SDHC is a trademark. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including expectations for new product applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations, our products may not perform as expected or may not be available in the regions, in the capacities or at the time expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.
Cohn and Wolfe